Alternate Fuel Vehicles - another niche!

I've recently discovered of how the U.S Govt functions with respect to their approach on Alternate Fuel Vehicles.

Although air quality and energy security are high on the list of reasons why fleets switch to AFVs, the bottom line is - Economics - when it comes to purchasing vehicles. For AFVs to substantially penetrate the market, fleets must concentrate its efforts on applications where AFVs make sense...and cents.

Incorporating AFVs into niche markets is a good way for fleets to come out economically ahead of the game. High-mileage, centrally fueled fleets—such as taxis and shuttle services—are good examples of appropriate niche markets. That's because these types of fleets consume large quantities of fuel, so, over time, fleet managers enjoy the cost savings associated with less expensive alternative fuels.

Similarly, low-mileage, high-use vehicle fleets—such as airplane tugs and baggage carts that idle or repeatedly start and stop—are good niche markets.

The niche market approach is a strategy based on a sound and sustainable infrastructure plan, rather than one based on regional vehicle acquisitions. Although both are equally important, niche markets represents an important shift in the strategic mindset of alternative fuel marketing—one that is critical to long-term success.

This was one study which is a perfect example of how a unique product penetrates through the makret because it was targetted to the right niche market!

Google To Acquire Double Click

Heard that the Mighty G has done it again.

Google announced on Friday that it is buying online advertising firm DoubleClick for 3.1 billion dollars.

http://news.bbc.co.uk/1/hi/business/6549643.stm

This is a big step fowards having a total web dominace.
The mighty G have thrown there hat into the Affiliate Ring and the message is clear to all Total Web Dominance.

This is the largest Google purchase ever (YouTube was aquired by them only for $1.76 billion).

How do you think it will effect the Affiliate Marketing Industry.

Niche Market Online

Sorry for keeping you guys wait. Its made almost a week I updated my blog.

Any way before you choose a niche think of the things which you have an expertise on??????
To see the popularity of the expertise do the KEI for the key words on overture or, even google. See the kind of competition you would expect. You have to pick up an area which is not (mobile, finance or, some thing of that popularity) some thing which has a mass appeal(may not be huge).

Majority of the clients are going to come online, so SEO is going to be one of the huge area of intelligent investment for your organisation.

The maximum number of people on your site comming through a search result would be a big chunk of motivated future clients.

Every one who comes to you web site should be able to remember it, so that sooner or latter when he requires your expertise he directly comes to you rather going for your alternate.

At BOSS Intenational we use to get most of our clients through google's searches and if he contacted me for any sort of a query, I was sure soon or later this guy is going to buy software and my consultancy services.

River CAD XP was my best bet...................

Evaluation of my blog.

Did an evaluation of this particular blog, well as a surprise its not $0.00 any more but $564 and some cents.
Its kinda cool but does it really make sense hmmmmm I really dont know or, lets put it this way I dont care.
Good enough to show off so I am happy. ;)

Niche Market(More, More, More)

The final and the very important entity for Niche marketing.

3. Always test-market.

Standard scenario----

Yes prior you launch your product ful throtle, assess the direct competitors you'll find in the new market niche and determine how you will position against them. For an instance, it's best to conduct a competitive analysis by reviewing competitors' ads, brochures and Web sites, looking for their key selling points, along with pricing, delivery and other service characteristics. That should be the standard Home work well you definitely want to do......................

Niche Market(More, More)

As I discussed how to pick up the right Niche, it is very important to say the right thing to you audience or to have the right approach to your potential clients.

2. Say the right thing.
When approaching a new market niche, it's imperative to speak their language. In other words, you should understand the market's "hot buttons" and be prepared to communicate with the target group as an understanding member and not as an outsider. For instance (Taking the example from my previous blog)

When your audiance is the community of Hydrolics engineers you should be ready with all the important terms and have an in depth knowledge of the things they require and what you have to offer them. In addition to launching a unique campaign for the new niche, you may need to alter other, more basic elements, such as your company tag line if it translates poorly to another language, for example.

Look at this product from BOSS International which serves a very particular application in the Civil engineering domain.

StormNET


Have a look at the features and the kind of thing he has tried to put forward, you will notice it is very specific and would only be umderstood by a person who does that..........................

Niche Market(More)

Niche marketing can be extremely cost-effective. For instance, imagine you offer a product or service that's just right for a selected vertical or very work specific, such as software solution for Hydrology and Hydrolics. You could advertise on Engineering forums or do seminars in a close civil engineering community, which have considerably lower cost than advertising for broader audiences. So your marketing budget would go a lot further, allowing you to advertise with greater frequency or to use a more comprehensive media mix.

1. Meet their unique needs:

The profits you promise must have special appeal to the market niche. What can you offer that's new and provoking? Identify the unique needs of your potential customers, and look for ways to design your product or service to meet them.
Start by considering all the product or service variations you might offer. When it comes to marketing civil engineering software solutions, for example, not much has changed over the years. But suppose you were a company and you invented a product to design stormwater and wastewater models and may be software for analyzing and designing urban drainage systems, stormwater sewers, and sanitary sewersr. You'd have something uniquely compelling to offer a niche market--small parkeing lot contractors to big civil engineering firms.