Wednesday, June 13, 2007

"And which market do you cater to?"

The evolution of our mature marketplace, along with the technology that allows consumers to be in control, has created a seismic shift from one-size-fits-all mass markets to millions of markets of self interest. All mature markets inevitably evolve into this kind of economy, driven by ever-narrower markets of desire and ever-narrower facets of individual self-identities.
Obviously, as every market matures, choice increases. Then competition drives up quality and convenience to the point at which offerings become 'commoditized'. The only businesses that then thrive are those that move beyond "me-too" or incremental offerings to marketing more-relevant and more differentiated products and services. The only way to accomplish this is to focus on a narrower target.

Friday, June 1, 2007

The 'How To' Concept

All right guys, we have had much to talk about the well known and new technologies with respect to niche marketing but now let's go "Old School". Yes, one of the oldest tricks in the books is the "How To' trick. It might be the easiest exercise but indeed, is the safest bet.
Visualise this, "How to Start your business with $1?" "How to lose 10kg in 10 days?" "How to control your clients without moving a limb?" and so on...
No matter how much, you may critiscise the speaker's intentions or call the action as spam or simply, not trust the claim, it definitely does create the necassary curiosity and makes you visit the content/intended page at least once.
So that is the One chance you can get to woo your target audience and get what you can, by a simple method like this.