The 'How To' Concept

All right guys, we have had much to talk about the well known and new technologies with respect to niche marketing but now let's go "Old School". Yes, one of the oldest tricks in the books is the "How To' trick. It might be the easiest exercise but indeed, is the safest bet.
Visualise this, "How to Start your business with $1?" "How to lose 10kg in 10 days?" "How to control your clients without moving a limb?" and so on...
No matter how much, you may critiscise the speaker's intentions or call the action as spam or simply, not trust the claim, it definitely does create the necassary curiosity and makes you visit the content/intended page at least once.
So that is the One chance you can get to woo your target audience and get what you can, by a simple method like this.

Niche Market(More, More, More)

The final and the very important entity for Niche marketing.

3. Always test-market.

Standard scenario----

Yes prior you launch your product ful throtle, assess the direct competitors you'll find in the new market niche and determine how you will position against them. For an instance, it's best to conduct a competitive analysis by reviewing competitors' ads, brochures and Web sites, looking for their key selling points, along with pricing, delivery and other service characteristics. That should be the standard Home work well you definitely want to do......................

Niche Market(More, More)

As I discussed how to pick up the right Niche, it is very important to say the right thing to you audience or to have the right approach to your potential clients.

2. Say the right thing.
When approaching a new market niche, it's imperative to speak their language. In other words, you should understand the market's "hot buttons" and be prepared to communicate with the target group as an understanding member and not as an outsider. For instance (Taking the example from my previous blog)

When your audiance is the community of Hydrolics engineers you should be ready with all the important terms and have an in depth knowledge of the things they require and what you have to offer them. In addition to launching a unique campaign for the new niche, you may need to alter other, more basic elements, such as your company tag line if it translates poorly to another language, for example.

Look at this product from BOSS International which serves a very particular application in the Civil engineering domain.

StormNET


Have a look at the features and the kind of thing he has tried to put forward, you will notice it is very specific and would only be umderstood by a person who does that..........................

Niche Market(More)

Niche marketing can be extremely cost-effective. For instance, imagine you offer a product or service that's just right for a selected vertical or very work specific, such as software solution for Hydrology and Hydrolics. You could advertise on Engineering forums or do seminars in a close civil engineering community, which have considerably lower cost than advertising for broader audiences. So your marketing budget would go a lot further, allowing you to advertise with greater frequency or to use a more comprehensive media mix.

1. Meet their unique needs:

The profits you promise must have special appeal to the market niche. What can you offer that's new and provoking? Identify the unique needs of your potential customers, and look for ways to design your product or service to meet them.
Start by considering all the product or service variations you might offer. When it comes to marketing civil engineering software solutions, for example, not much has changed over the years. But suppose you were a company and you invented a product to design stormwater and wastewater models and may be software for analyzing and designing urban drainage systems, stormwater sewers, and sanitary sewersr. You'd have something uniquely compelling to offer a niche market--small parkeing lot contractors to big civil engineering firms.

More on niche marketing

I have already posted a piece on niche marketing. Today I will refine it further. Niche marketing, it is well known, is focussing upon the products/services which is not taken care of by major players in the market. Many businesses have identified potential niches and capitalized on it. Intelligent businesses today work on niche marketing because as a wise person said, 'what belongs to everybody belongs to nobody.'

Some things really matter in niche marketing. You must do a good research on your business. Keyword research is an intergral component of niche marketing. You will be well-advised not to compete for keywords/phrase which gives inordinate results. Focus is all that matters. It is important to aim for a few hundred/thousand pounds which are sure to come instead of aiming to become a millionaire by catering to all and sundry which is more likely to be unattainable.

Believe it or not, one of the first attempts at niche marketing was by the Cola giant Pepsi in 1940s. It catered to the African-American community. Edward Boyd was one of the first black executive in the US who led a team of 12 black professionals. This 'negro market' department built brand loyalty among the targeted community which really paid dividends. And so began the Cola wars!

Today niche marketing is eveywhere. Almost every business - including Wal Mart- orignated to occupy a vacancy! Consider businesses like Kosher milk (tailored for specific religious groups), organic food and vegetables for those who want to avoid the harmful pesticides, goat milk for those with Gandhian values or allergic to cow milk, sports utility vehicles (SUVs) for those who want more style, power and elbow room; low cost no frills airlines to woo high-end train passengers! They are all powerful examples of niche marketing in more ways than one.

On the always crowded WWW, niche marketing is the key to success and survival. Many businesses are also combining niche marketing and affiliate marketing and making more pounds.

Niche market(That is where the money is!)

Niche Marketing, as the name suggests, is concentrated upon a targeted segment of the market. It is mostly that the services and products being provided are not taken care of by major players in the market. Such a business is often more profitable in that it is an ignored or less targeted segment of the market. It is always profitable to find out and develop a market niche. so niche is aiming products at particular groups.

It is often possible that niche marketing involves catering to a small but profitable segment interested in custom-made products or services. It does not make business sense for big companies to invest in them because of economies of scale. Online niche marketing offers a level playing field to all. A lot of keywords and keypharase analysis is required for niche markting on the net. For small business it is indeed a boon. No large business can satisfy all its customers. One can also create niche websites which matches the niche products of affiliates. This is called niche affiliate marketing. An affiliate network has products across several niches and you can build a website related to a particular niche and monetize your traffic.

So it is time to capitalize on niche marketing.