Tuesday, August 21, 2007

Consumers want 'Return Gift' from Mobile Advertisers

As mobile advertising grows, consumers are becomingly increasingly wise not to be lured by the ads. In fact, according to a latest online study, they are now looking for something in return from these advertisers as the price for standing these 'irritating and intrusive' ads.

The study also found that these ads became more receptive when users found free content with them. For example, a number of companies are giving out free downloads with their mobile ads. It was also discovered that users in developed countries were the least receptive to these ads. Whereas, developing countries had a relatively more tolerant mobile user base.

As a consequence, mobile marketing associations around the globe are formulating strategies to suit their targeted segment and to ensure that they keep away from intrusive tactics and spam advertising.

So, the next time your phone rings, better check it out... you never know what lies in store for you!

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