Google To Acquire Double Click

Heard that the Mighty G has done it again.

Google announced on Friday that it is buying online advertising firm DoubleClick for 3.1 billion dollars.

http://news.bbc.co.uk/1/hi/business/6549643.stm

This is a big step fowards having a total web dominace.
The mighty G have thrown there hat into the Affiliate Ring and the message is clear to all Total Web Dominance.

This is the largest Google purchase ever (YouTube was aquired by them only for $1.76 billion).

How do you think it will effect the Affiliate Marketing Industry.